Tiger Woods and the press: An assessment of the golfer's crisis response by legendary PR man Robert Dilenschneider

Tiger Woods, image via Wikipedia

By BOB ANDELMAN

No matter what form the media takes—print, broadcast, online or even telepathy—there will always be corporations, organizations and individuals that need to get the word out about their product, service or mission.

In that regard, public relations practitioners are like plumbers: they’ll always have work maintaining a flow and, in an emergency, unclogging a pipe.

Hmmm. That analogy worked a lot better in rehearsal.

Anyway, my guest today is Robert Dilenschneider, founder and chairman of the New York City-based Dilenschneider Group and former president and CEO of one of the world’s best known and most successful public relations agencies, Hill and Knowlton.

He is also the author of a new book, The AMA Handbook of Public Relations. AMA, in this case, stands for the American Management Association, by the way.

The Dilenschneider Group website

ROBERT DILENSCHNEIDER AUDIO EXCERPT: "(Joslyn James) and the other fourteen see this as a platform for themselves and to move ahead. But Gennifer Flowers saw that, Monica Lewinski saw that. Others of the same character saw that. John Edwards' wife has seen that... I wish we would all say to ourselves this guy (Tiger) should be much more repentant and we should all learn lessons." 

Open in your default player
Detach into a separate window

You can LISTEN to this interview with ROBERT DILENSCHNEIDER, author of THE AMA HANDBOOK OF PUBLIC RELATIONS, by clicking the audio player above!

Copyright 2010 Bob Andelman. Click here for copyright permissions!

Brian Solis and Deirdre Breakenridge, PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS co-author: Mr. Media Audio Interview

Brian Solis, image by Thomas Hawk via Flickr

I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients.

And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it.

So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge.

Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.

Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency.

You can LISTEN to this interview with public relations experts BRIAN SOLIS and DEIRDRE BREAKENRIDGE, co-authors of the book PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS, by clicking the BlogTalkRadio.com audio player above!

Copyright 2009 Bob Andelman. Click here for copyright permissions!